Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.

Through eight outstanding editions, Kanski's Clinical Ophthalmology has been the classic specialty textbook, providing the perfect ophthalmology foundation for trainees and a valuable reference source for experienced practitioners. Building on the previous edition by Dr. Brad Bowling, Dr.

John Salmon from Oxford University has comprehensively revised the textbook. The 9th Edition retains Dr. Kanski's highly effective format of succinct text and visually dynamic presentation, providing authori...