Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

New in the architectural series (previous published in this series: The Fast Guide to Architectural Form) is The Fast Guide to Accessibility Design. Written by Baires Raffaelli, this book explores ways to create a project that focuses on accessibility. It is a reminder that serves as a checklist for those who design everyday spaces we live in. It is a random (but not too random) collection of indications to make cities more accessible. This book wants to remind us that we are not alone and as...

Een praatje bij de koffiemachine met een nieuwe collega is voor velen eenvoudig. Een diepgaand gesprek voeren met iemand die je niet kent, is veel moeilijker. Helemaal als diegene de helft van jouw leeftijd is, of twee keer zo oud. Open kaart bestaat uit zestig kaarten met gesprekstarters die het gesprek tussen verschillende generaties op gang brengen. Met vragen uit 3 verschillende categorieën heb je in een mum van tijd een goed gesprek. Je kunt dit spel met 2 of meerdere mensen spelen, het...

'Imagine Me' is a game that enables players to talk about the complicated and intimate subject of identity in a playful and accessible manner. This is done by using visualisations, instead of words and questions, to start an (open) conversation. The various cards are displayed in order to create a moodboard representing your identity.

The game can be played in various environments to uncover different social structures, for example, in a professional environment, at school or during a fun eve...

'How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like to learn and understand design more in-dep...

We think, feel and talk in metaphors. Why not use them for design?

Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. 'Happy is Up, Sad is Down' is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising.

Metaphors show how to...

Discover why intentional event design is crucial and how you can create positive organisational changes.

Curious about how events can make a difference and create a meaningful impact? Then this is the book for you. 'Design to Change' offers valuable insights into the power of purposeful and strategic event design.

Find out why intentional event design is crucial to drive positive organisational changes. Learn how to identify an event's desired outcomes and design experiences that align with ...

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, i...