Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

As the second book in the ‘this human’ series, Design Character explores the values, ethics, and motivations behind every designer. It helps the reader navigate their inner world and create an authentic practice that is deeply informed by who they are at their core.

Perfect for a designer, or anyone keen to understand how values inform their actions, this book is for those wanting to have more impact with their work and accelerate mastery in their practice.

We have entered an era that a...

The book consists of three parts. The first is about finding your true north and pinpointing the problem that needs to be solved. Part two is about getting everyone to act. And in part three, you’ll learn how to transform yourself and your organisation.

The book’s authors each have over +20 years of experience working for technology giants and industry pioneers, HP and Microsoft. As a result, the authors know firsthand the pains of working in organisations that are constantly transformin...

Generative Artificial Intelligence (AI) tools are currently making a dynamic appearance in the architectural realm. Social media are being bombarded by word-to-image/image-to-image/word-to-3D/image-to-3D illustrations of fictive buildings generated by 2D or 3D AI algorithms. However, these “designs”, while visually appealing, have initiated a debate about their substance and the impact they have on conventional design methods. This book investigates the integration of generative ai-assist...

Bedrijven veranderen, en om zich aan te passen en bij te blijven, moeten ze flexibel en snel zijn. Dit vraagt om nieuwe tools. Visueel Creëren leert je hoe je deze tools op de juiste manier gebruikt, verbetert je visuele vakmanschap en verbreedt je vaardigheden. Het is een praktisch en toegankelijk handboek om zakelijk tekenen te integreren in je dagelijkse werk en communicatie, en bouwt voort op het vorige boek Visueel Werken.

Het boek neemt je mee door een nieuwe reeks oefeningen, techniek...

Are you the driving force behind your company’s success?

As an entrepreneur, business owner, CEO, director, or manager, you shoulder the responsibility for your organisation’s growth and sustainability. It’s a challenging role, and even the best of us occasionally ask ourselves: Am I doing everything right?

Companies Built to Last is the follow-up to the No. 1 bestseller The Seven Laws of Guaranteed Growth. This book introduces the Bitsing method, a scientifically proven system develope...

Dit is een creatief werkboek vol leuke oefeningen, uitdagingen en interessante activiteiten waarmee kinderen hun creatief denkvermogen kunnen verbeteren.

In dit boek worden kinderen uitgedaagd om verschillende antwoorden te bedenken, met veel ideeën te komen, anders na te denken, hun fantasie te gebruiken en plezier te hebben.

Na de training vinden kinderen het makkelijker om nieuwe ideeën en concepten te bedenken en komen ze sneller met innovatieve oplossingen. Dit zijn allemaal vaardighed...

Revised edition: 20 additional methods and a new chapter to introduce humanity-centred design

This handbook documents 80 methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple disciplines and perspectives – from product and service design to interaction and user experience design. In this revised edition, the authors look beyond the human-centred design ...

Is there anything more entertaining, inspiring and instructive than observing art? Yes, it is watching the people interacting with this art. This book may forever change your approach to art as it urges you to always consider both the work and the response. Because ultimately artists create, but we – the audience – complete the picture.

'A Spectator is an Artist Too' is a visual essay about human behaviour around art: what happens when we are confronted with something immensely beautiful,...