Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of ’the user‘ is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today’s complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.

'Rethinking Users' introd...

Highly creative thinkers are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity. Based on this observation, a solid theory and the latest neuroscience, this exercise book is for people who want to become better creative thinkers.

Creative Thinker’s Rethink Book trains your ability see and make connections - the underlying mechanism that helps you to think creatively. The exercises in this book forces you to go beyond the obvious - to th...