Addressing the immensely important topic of research credibility, Raymond Hubbard's work proposes that we must treat such information with a healthy dose of scepticism.

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

For busy classroom teachers, this practical book makes manageable the process of differentiating mathematics instruction to maximize each student's learning potential, ultimately leading to improved test scores.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use soci...

Two renowned educators show teachers how to mine what readers write and say for clues that guide follow up lessons.

If there were ever a time for environmental sociology, it is now. As COVID-19 is spreading across our communities, our countries, our world, we have all become too familiar with maintaining that awful term of "social distance." Yet there can be no true distance from that which is always with us and within us: our social ecology An Invitation to Environmental Sociology invites students to delve into this rapidly changing field. Written in a lively, engaging style, the authors cover a broad ran...

This resource explores how mindfulness can improve teaching and learning, and helps students develop 21st century skills including creativity, entrepreneurship, innovation, and communication.

With 75 tasks on full-color pages, this book offers a literacy instruction plan that ensures students benefit from independent effort and engagement.

Offers an overview of technical collection, examining the collection, processing, and exploitation of non-literal intelligence information, including laser, acoustic, and infrared signals; non-imaging optical intelligence sources; and, radar tracking and measurement of aerospace vehicles.