The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.

A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals.

A succinct, relevant and exciting overview of the field of identity studies as it relates to business and management and applied social sciences

This engaging and thoroughly comprehensive introduction to the content and process of counselling training will be an essential companion for new students throughout their study, whether on basic introductory or postgraduate diploma courses.

Captivating in content and style, this book is a concise and timely look at the impact of digital technologies for journalism and the journalist through a cultural, political and economic lens.

An accessible introduction to statistics written specifically for education students in the changing educational landscape.

Covering a range of concepts and methodological techniques, this second edition provides readers with an original examination of critical ethnography.

Provides a framework for broadening the domain of qualitative inquiry in the social sciences by incorporating the arts as a means of better understanding - and rethinking - important social issues.

Addresses the unique issues faced by evaluators and applied researchers who are interested in becoming independent consultants, as well as by those who need to re-tool their professional practice.

The handy guide that helps readers better understand the process of research, from the initial asking of questions through to the analysis and interpretation of data leading to a final report - and everything in between.