For over twenty years sectors have been changing in the wake of digital disruption. Today banks, retailers, the media, taxi firms and so many other organisations are feeling the power of digitisation and the challenges it brings. All sectors find themselves in their particular perfect storm, in which digital forces compel them to adopt a new position. But what if that’s just the beginning? What if seeking a futureoriented transformation plan solely in relation to your industry proves insuff...

Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.

To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicat...