Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating ...

How Safety Works

The most common way to improve safety is to learn from our mistakes and through progressive insight. But then something usually has to happen first with the risk of injury or damage. That is exactly what we want to avoid. Nobody wants an incident or accident. Reactive safety management is necessary but obviously not enough.

THIS BOOK IS ENTIRELY AND EXCLUSIVELY ABOUT PROACTIVE SAFETY MANAGEMENT.

In this book, you will learn how to carry out activities to prevent unwanted perf...

Music Theory: The Language of Sound, reveals the secrets of the guitar and bass guitar. It can be scary to get into music theory for a guitarist or bassist but this is a great place to start. You will never need another chord book or theory book again. The Language of Sound teaches you how to build chords from the root and play melodies in any Key. The graphics tie the fretboards of a guitar and bass guitar to the piano keyboard and sheet music, making it a valuable tool not just for guitaris...

Indian poetry of the classical style, kāvya, has been long ignored by western Indologists. Nowadays opinion slowly tends to change in favour of this rather extreme poetry. Bhāravi's Kirātārjunīya, the poem treated in this volume is part of the tradition of epic poems or mahākāvyas. Six are recognized. The Kirātārjunīya marks the beginning of a new style of Indian poetry and represents one of the best written in this tradition. The plot is taken from the Mahābhārata.

The authors of...

Verkoop is ingrijpend veranderd in de laatste jaren. Maar zijn je verkopers dat ook? Hoe is het gesteld met je verkoopstechnieken? Naast digitale schaalbaarheid ligt de snelheid en ritme van verkoop helemaal anders dan een tijd geleden. Succesvolle ondernemingen hebben manieren gevonden om hiermee om te gaan en er zelfs op te anticiperen. Dit boek bouwt op ervaring met meer dan 350 ondernemingen die aan hun verkoopsstrategie hebben gesleuteld. Het toont de ideale architectuur van ieder salesv...

"This document is a compilation of three documents within the TOGAF® Standard. It has been developed and approved by The Open Group, and is part of the TOGAF Standard, 10th Edition.

The three documents in this set are:

• The TOGAF Standard — Architecture Development Method

This document describes the TOGAF Architecture Development Method (ADM) — an iterative approach to developing an Enterprise Architecture.

• The TOGAF Standard — ADM Techniques

This document contains a collect...

Friendliness (mettā in Pāli) is an emotional and intentional attitude of goodwill and non-aversion towards all sentient beings, including oneself. It is rooted in both feeling and understanding. In the Pāli discourses of the Buddha, friendliness is repeatedly stressed and encouraged for its numerous benefits. It supports and develops a form of emotional intelligence and provides an ideal pathway to explore deeper aspects of one’s experience and their philosophical implications. Friendlin...

Finances are one of the things in life we cannot live without. This might be a challenge and, for others, a blessing. Either way, we cannot do without it on this planet. Sometimes it looks like the whole earth is evolving around a money system. Yes, it is true, finances are not a surety that you will have good health and happiness. Still, if you have an excellent filled bank account, life gets more accessible in some aspects. So let's make sure your view on finances is correct and healthy and...

Will you have enough money when you retire ?

Would your life be better, if you had an extra passive income ? Are you searching for a Fortunebuilding How to guide, to give you control over your financial future ?

So that you can face your golden years with confidence,

knowing that your Fortune will provide for you & your family.

Even though this How to guide is easy to understand and the steps are simple...

It's still a Doing book.

You'll have to read it & reread it.

And do the preparation.

An...