The 9th edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication. The book explores communication in a variety of contexts-including interpersonal, group, organizational, and mass media-and provides students the theoretical knowledge and the research and critical thinking skills they'll need to succeed in advanced communication courses and communication professions. The first section exp...

Provides a clear and concise overview of how AI is used in game development Gives a brief overview of the history of AI in games Considers the different models, techniques and algorithms that are used in creating game AI.

The statistical methodology covered includes statistical standard distributions, one- and two-sample tests with continuous data, regression analysis, one-and two-way analysis of variance, regression analysis, analysis of tabular data, and sample size calculations.

This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering all areas of breast pathology, it incorporates the most recent clinical, pathological, radiological, staging, and molecular knowledge in the field to provide a comprehensive overview of all key issues relevant to today's practice. Richly illustrated and easy to use, the third edition of Diagnostic Pathology: Breast is a one-stop refe...

Updated for Excel 2002, this text offers Excel power-users, as well as programmers who are unfamiliar with the Excel object model, with an introduction to writing Visual Basic for Applications (VBA) macros and programs for Excel.

The thought-provoking daily reflections in this guided journal are designed to strengthen the social and emotional skills of leaders and create a string social-emotional environment for leaders themselves, teachers and students.

Written by expert SEL practitioners, this book provides you with a wealth of tools to guide successful Morning Classroom Conversations (MCCs) from start to finish-in just 10-15 minutes!

This award-winning text invites students to discover social psychology’s relevance to their lives. Authors Thomas Heinzen and Wind Goodfriend capture student interest by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Social psychology is presented as an evolving, science-driven conversation; chapters build on core questions central to scientific inquiry, while a methods-in-context approach cu...

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.