Resultaten (46)

48,95
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The Basics of financial management exercises / Druk 4 (e-book)

2021 || E-book via Bookshelf || Wim Koetzier e.a. || Noordhoff || met inkijkexemplaar

- Workbook accompanying the textbook The Basics of Financial Management;

- well suited for self-study due to the structural framework of the book and the additional online study materials;

- written from an international perspective.

For over 25 years now, The Basics of Financial Management has been an authoritative book on the fundamentals of financial management. With the first few chapters form an introduction to the key economic concepts. The remaining chapters delve deeper into the field...

32,94
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Export Planning, 2e editie (e-book)

A 10-step approach

2021 || E-book via Bookshelf || Joris Leeman || Pearson Benelux B.V.

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export ...

50,13
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Mullins: Organisational Behaviour in the Workplace (e-book)

2021 || E-book via Bookshelf || Laurie Mullins || Pearson

"Comprehensive and accessible Organisational Behaviour text which introduces students to the key concepts, theories and subject knowledge in well organised and clear manner."Dr Louise Preget, University of Bournemouth Now a thoroughly modernised edition of Management & Organisational Behaviour the new Organisational Behaviour in the Workplace guides students through the person-organisation relationship by applying theories, developing critical thinking and engaging with case studies. This ...

61,03
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Principles of Marketing, Global Edition (e-book)

2021 || E-book via Bookshelf || Philip T. Kotler e.a. || Pearson

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their da...

54,49
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International Business / 17th Global Edition (e-book)

2021 || E-book via Bookshelf || John Daniels e.a. || Pearson

Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.

22,88
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The Elements of User Experience (e-book)

User-Centered Design for the Web and Beyond

2021 || E-book via Bookshelf || Jesse James Garrett || Pearson

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interact...

64,30
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Experiencing MIS, Global Edition (e-book)

2021 || E-book via Bookshelf || David Kroenke e.a. || Pearson

For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming businessAs technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organizations use information systems to solve business problems every day.

This modular text uses illustrative cases, exercises, projects, and other aids to ensure students connect concepts to everyday li...

64,30
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Modern Control Systems, Global Edition (e-book)

2021 || E-book via Bookshelf || Richard Dorf e.a. || Pearson

For courses in Control Theory. Progressively develop students' problem-solving skills through an integrated design and analysis approach to real-world engineering problems Modern Control Systems presents the structure of feedback control theory and provides a sequence of exciting discoveries as students proceed through the text and problems. Written to be equally useful for all engineering disciplines, this text is organised around the concepts of control systems theory in the context of f...

62,05
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Strategic Management / 9th edition (e-book)

2021 || E-book via Bookshelf || Richard Lynch || SAGE

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practica...

54,49
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Developing Management Skills, Global Edition (e-book)

2021 || E-book via Bookshelf || David Whetten e.a. || Pearson

Skills Development for Tomorrows managers

In its Ninth Edition, Developing Management Skills has become the standard in hands-on management learning. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way.

Updated for tomorrows managers, this text features contemporary examples, new skill assessments ...