Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...

For undergraduate and MBA courses in Accounting and Finance. Gain a complete grounding in Accounting and Finance and develop skills to work with financial information Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial informatio...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...

For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regula...

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.

Modern Principles means modern content and modern delivery.

Tyler Cowen and Alex Tabarrok communicate economic principles in a clear, captivating way. This has had demonstrable effect through their successful blog, The Marginal Revolution. They bring this expertise to their Modern Principles titles where they emphasise the power of incentives, in particular highlighting to students how economics helps us to understand what we do. This focus on incentives shows students how the decisions we ma...

Longman dictionaries are compiled using the Longman Corpus Network - a huge database of 430 million words of spoken and written English - collected from both British and American English sources. They are easy to use and easy to understand: they are written using a limited vocabulary of just 2000 words - the Longman Defining Vocabulary - ensuring that they all have clear and understandable definitions.

The second EMEA edition of Richard L. Daft's popular textbook, Management, has been fully updated to ensure that new European, Middle East and African content provides students with a practical approach to key concepts and theories with regional examples to enrich their learning. A wide range of inspiring real-world features are revealed as the student is guided through and prepared for the various challenges facing a modern manager.

This title is available with MindTap, a flexible online lea...

Designing good application interfaces isn't easy now that companies need to create compelling, seamless user experiences across an exploding number of channels, screens, and contexts. In this updated third edition, you'll learn how to navigate through the maze of design options. By capturing UI best practices as design patterns, this best-selling book provides solutions to common design problems.

You'll learn patterns for mobile apps, web applications, and desktop software. Each pattern conta...