Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t.

A pract...

Did you ask someone a question today? Asking questions makes us human, it helps us to establish connections, learn and transform. This book turns the spotlight on the craft of asking questions. Learn the ropes from all walks of life, like Socrates, a hairdresser, Einstein, a help desk employee, Lao Tse and a police detective. Use the practical tips and fun facts in this book to your advantage during birthday parties, when you meet the parents, at networking events or a first date. Are you rea...

Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests.

We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate...

Fermentation produces fantastic non-alcoholic drinks. Think of a fresh and tart kombucha, a thirst-quenching water kefir, or an earthy beet kvass…they all fizz with healthy bacteria and they all surprise you with their complex taste. More and more, you’ll see these drinks offered in top restaurants and cocktail bars. But you can also make them yourself.

Fermented drinks, with their natural sparkle and slightly yeasty taste, are a great alternative to wine or beer. They are perfect for th...

People who are good at having ideas are good at seeing connections. Could teaching people to see connections be a way to help them be more creative?

Over the years, there's a need for a book on creativity that complements the teaching of the creative process and tools and gives you a practical approach to how to enhance your innate ability to think creatively. This book as an opportunity to dispel the myth that creative talent is something possessed by a gifted minority. This is the opportuni...

This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.

Sketching the Basics can be seen as the prequel to Sketching as it is more targeted at the novice designer. The Basics explains the essential techniques and effects more in detail, taking the reader by the hand and guiding him step by step through all the various...

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions – Corporate Identity is a broad introduction on identity design (not branding - don’t worry, you’ll learn the difference).

If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then...

24 Innovations in Digital Communication describes, criticizes and evaluates 26 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.

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