For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues ever...

Learn essential concepts and practices for providing music therapy. This book has been an indispensable guide for music therapists worldwide since the 1990s. You will learn state-of-the-art, data-driven approaches to providing care in a wide variety of therapeutic contexts. These practices are based on the most up-to-date science and experiences of thousands of patients and clients. Through detailed discussions of research and practice, case studies, strategies, and clinical approaches, you w...

Finite Element Modeling and Simulation with ANSYS Workbench 18, Second Edition, combines finite element theory with real-world practice. Providing an introduction to finite element modeling and analysis for those with no prior experience, and written by authors with a combined experience of 30 years teaching the subject, this text presents FEM formulations integrated with relevant hands-on instructions for using ANSYS Workbench 18. Incorporating the basic theories of FEA, simulation case stud...

The main objective of Introduction to Group Therapy is to give the reader a solid understanding of group therapy while simultaneously creating scholars in the group therapy paradigm. This unique book combines theory and practice in a reader-friendly format, presenting practical suggestions to guide both students and novice group therapists through the nuts and bolts of running a group. This third edition continues the clinically relevant and highly readable work of the previous editions, demo...

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt.

This second edition of Communication in Organizations continues to give clear advice and guidance on communicating in a range of different contexts in the workplace. From handling complaints and breaki...

The infusion of digital technology into contemporary society has had significant effects for everyday life and for everyday crimes. Digital Criminology: Crime and Justice in Digital Society is the first interdisciplinary scholarly investigation extending beyond traditional topics of cybercrime, policing and the law to consider the implications of digital society for public engagement with crime and justice movements. This book seeks to connect the disparate fields of criminology, sociology, l...

The most widely used text in its course area, James W. Kalat's BIOLOGICAL PSYCHOLOGY has appealed to thousands of students before you. Why? Kalat's main goal is to make Biological Psychology understandable to Psychology students, not just to Biology majors and pre meds--and he delivers.

Another goal is to convey the excitement of the search for biological explanations of behavior. Kalat believes that Biological Psychology is "the most interesting topic in the world," and this text convinces m...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

Selected as a Doody's Core Title for 2022 and 2023! This new edition of Travell, Simons & Simons' groundbreaking work reflects the latest research and best practices associated with trigger points and updates the iconic pain point images that set the standard in the field. New lead editor Joseph M. Donnelly draws on his experience as both educator and physical therapy practitioner to integrate an evidence-based approach into this critical text.

In addition, the new edition consolidates inform...

A trusted, full-featured companion to criminological research, this edition expands and updates case studies, methods and project strategies to help students prepare, do and present their research.