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An Introduction to R for Spatial Analysis and Mapping
2021 || Paperback || Chris Brunsdon e.a. || SAGE
This is a new edition of the accessible and student-friendly 'how to' for anyone using R for the first time, for use in spatial statistical analysis, geocomputation and digital mapping.
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Marketing Communications
Objectives, Strategy, Tactics
2020 || Paperback || John R Rossiter e.a. || SAGE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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Research Question
Little Quick Fix
Paperback || Zina O'Leary || SAGE
Zina O'Leary's Research Question Little Quick Fix teaches students how to find their interest, hone it to a topic, and turn it into a research question that is relevant, interesting and researchable.
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Inspiring Writing in Primary Schools
Paperback || Liz Chamberlain || SAGE
Through teaching fabulous lessons teachers can help children to discover stories, create worlds, record events, mould characters and inspire each other as writers. This book provides the guidance and examples to help achieve this.
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A Step-By-Step Introduction to Statistics for Business
Paperback || Richard N Landers || SAGE
A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.
Theorizing Digital Cultures
Paperback || Grant David Bollmer || SAGE
Explaining how digital media affect identities, bodies, social relations, artistic practices and the environment, this book helps students understand the key theoretical approaches in the field.
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Emotional AI
The Rise of Empathic Media
Paperback || Andrew McStay || SAGE
Combining established theory with original analysis, this book provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots and calls for a more critical approach to the rollout of emotional AI in public and private spheres.
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Doing Visual Analysis
From Theory to Practice
2021 || Paperback || David Machin e.a. || SAGE
This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
2021 || Paperback || Brad Jackson e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
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Childhood, Culture and Society
In a Global Context
Paperback || Michael Wyness || SAGE
This is an excellent introduction to the subject, wide-ranging, authoritative and accessible. The presentation of key concepts in the understanding of contemporary childhood, followed by a series of thematic explorations, makes for an effective combination of breadth and depth. I would recommend it to students in particular." - Nigel Thomas, Professor Emeritus of Childhood and Youth, UCLAN