Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing? the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days.

Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and...

What happens when people turn their everyday experience into data: an introduction to the essential ideas and key challenges of self-tracking.

Airworthiness: An Introduction to Aircraft Certification and Operations, Third Edition, once again proves to be a valuable, user-friendly reference guide for certification engineers engaged in professional training and practical work in regulatory agencies and aircraft engineering companies. The discussions reflect the recent changes in the EASA-FAA regulations and also include the concepts of flight safety and airworthiness; the ICAO and civil aviation authorities; airworthiness requirements...

Grounded in scientific and clinical evidence, this highly illustrated new guide gives an introduction to the diagnosis and treatment of musculoskeletal disorders using the Fascial Manipulation (FM) method developed by Luigi Stecco - the foremost scientifically valid method of evaluating and treating fascial dysfunction. It describes FM's history, anatomy and physiology of fasciae, indications and contraindications, mechanisms of action, and details of the subjective and physical techniques us...

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Academic Vocabulary in Use Second Edition is the perfect study aid for anyone using English for their academic work. Ideal for students of any discipline, this second edition has been updated to reflect changes in education, technology and communications, includes a selection of new reading passages, and is now in full colour. 50 easy-to-use, two-page units give clear explanations of new vocabulary, along with a variety of practice exercises.

A comprehensive answer key, and phonemic transcrip...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

This is the first introductory statistics text to use an estimation approach from the start to help readers understand effect sizes, confidence intervals (CIs), and meta-analysis ('the new statistics'). It is also the first text to explain the new and exciting Open Science practices, which encourage replication and enhance the trustworthiness of research. In addition, the book explains NHST fully so students can understand published research.

Numerous real research examples are used throughou...

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

The richly illustrated and accessible monograph on the Dutch designer and world-renowned architect - now in paperbackGerrit Rietveld's simple yet dynamic style greatly influenced international furniture design and contributed significantly to the history of architecture. Following Rietveld from his humble beginnings as a cabinetmaker to his final years as a world-renowned architect, this book presents both his lesser-known work and his most celebrated. It explores his significance in the wide...