Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

From the creator of the wildly popular xkcd.com, hilarious and informative answers to important questions you probably never thought to ask.Millions visit xkcd.com each week to read Randall Munroe's iconic webcomic. Fans ask him a lot of strange questions: How fast can you hit a speed bump, driving, and live? When (if ever) did the sun go down on the British Empire? When will Facebook contain more profiles of dead people than living? How many humans would a T Rex rampaging through New York ne...

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...

Frank Diamand, filmmaker en dichter (Amsterdam, 1939) debuteerde in 1986 met de gedichtenbundel Wie wil er nu met Hitler in de tobbe?De pers daarover toen: 'De gedichten (....) zijn met grote zorgvuldigheid geschreven, anecdotisch weliswaar, maar zeer bevangen door een allesomvattend thema´ (André Matthijse in De Haagsche Courant) en '(....) daar waar de feitelijkheden van de wereld samenvallen met zijn persoonlijke achtergrond, namelijk in de macabere Joodsche geschiedenis van de 20ste eeu...

Ben Elsinga is an experienced professional, author and blogger. This book gives young professionals the tools and resources they can use to maximize their chances of growth and success.Are you young at heart and full of energy, but feel as though your talents have not yet brought you the success you imagined?Be inspired by the resources described for you by a seasoned professional. This workbook will increase your resilience to outside influences, and teach you to set goals that will contribu...

Salt is an invisible object for research in archaeology. However, ancient writings, ethnographic studies and the evidence of archaeological exploitation highlight it as an essential reference for humanity. Both an edible product and a crucial element for food preservation, it has been used by the first human settlements as soon as food storage appeared (Neolithic).As far as the history of food habits (both nutrition and preservation) is concerned, the identification and the use of that resour...

The Corded Ware Culture (c. 2900-2300 BC) is found in a large area, from Russia to the Netherlands and from Scandinavia to Switzerland. Supra-regional elements include beakers decorated with cord and/or spatula imprints, battle-axes, and a funerary customs involving crouched inhumations under barrows with gender-specific placement of the body gender-specific funerary gifts.Analysis of ceramics from well-preserved settlements from the Dutch coastal zone have provided very valuable new informat...

This book is intended for Chinese Studies majors, China-focused students in other fields, heritage learners, and professionals. It will help improve vocabulary and grammar competence, and foster reading strategies and writing and translation skills, for use in academic and professional settings.

Paint Feet on a Snake

*is available in full-form and simplified character editions

*is aimed at learners of Mandarin with a command of about 850 characters and 1200 vocabulary items

*is suitable for...

Ten years ago five friends took a decision and left Berlin, Paris and Amsterdam. Full of hope and dreams they bought a cheap old farm in Italy and renovated the house with their own hands. None of them would ever have thought that one fine day the German Tax Office would put a spoke in the wheel and destroy their beautiful plans. To survive and to avoid that they have to leave Italy they come up with creative and unorthodox ideas to solve their financial misery.