Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide ...

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition, helps you prepare for your exams and for your career.

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success.

With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and sta...

A practical and accessible text for trainee primary school teachers examining the 'new literacies' and exploring their place in primary schools.

An up-to-date, student focused introduction that will be adopted on sociology, human geography and population studies modules across the social sciences.

Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

Psychology for Nurses and Health Professionals, Second Edition is an accessible guide providing comprehensive coverage of psychology for nurses and healthcare professionals in training and practice. Key features include: Fully updated and restructured to ensure content matches training requirements for nurses and healthcare practitioners Stronger focus on the biopsychosocial model, therapeutic relationships and self-awareness More examples to highlight application with theories demonstrated t...

An introduction to conducting educational research for trainee teachers or anyone undertaking classroom-based research.

This book offers a comprehensive guide to commissioning, managing and undertaking research in development work. Perfect for both students and practitioners.

This book on effective social work intervention will help students apply and integrate this knowledge in practice, to critically evaluate different methods and to choose the most the effective in any particular set of circumstances.