User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication.

A user interface ...

From the ancients to the moderns, questions of economic theory and policy have been an important part of intellectual and public debate, engaging the attention of some of history's greatest minds. This book brings together readings from more than two thousand years of writings on economic subjects. Through these selections, the reader can see first-hand how the great minds of past grappled with some of the central social and economic issues of their times and, in the process, enhanced our und...

Upon its publication in 1989, this was the first systematic and comprehensive analysis of the Latin American School of Development and an invaluable guide to the major Third World contribution to development theory. The four major strands in the work of Latin American Theorists are: structuralism, internal colonialism, marginality and dependency. Exploring all four in detail, and the interconnections between them, Cristobal Kay highlights the developed world’s over-reliance on, and partial ...

New edition of a highly successful student textbook. An introductory text for the complete novice in statistics, starting with very basic concepts. It enables students to handle numerical data and critically appraise the statistical methodology in veterinary and animal science literature.

For undergraduate and graduate courses in organisational behaviour and human resources. An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, students can learn how to build productive relationships for any situation.

This text also helps students master the skills necessary for personal and organisational effectiveness such as self-management, communication, teaming, and problem solving. The sixth...

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

For a two-semester or three-semester course in Calculus for Life Sciences. Calculus for Biology and Medicine, Third Edition, addresses the needs of students in the biological sciences by showing them how to use calculus to analyze natural phenomena-without compromising the rigorous presentation of the mathematics. While the table of contents aligns well with a traditional calculus text, all the concepts are presented through biological and medical applications.

The text provides students with...

Written by celebrated scholar Joseph Nye and new co-author David Welch, Understanding Global Conflict and Cooperation is a concise and penetrating introduction to world politics in an era of complex interdependence. This text employs lessons from theory and history to examine conflict and cooperating among global actors and thus to provide readers with a durable analytical framework. From twentieth and twenty-first century wars to global finance and global governance, Understanding Global Con...

For Database Systems and Database Design and Application courses offered at the junior, senior and graduate levels in Computer Science departments. Written by well-known computer scientists, this introduction to database systems offers a comprehensive approach, focusing on database design, database use, and implementation of database applications and database management systems. The first half of the book provides in-depth coverage of databases from the point of view of the database designer,...

With its modern chapter organization and new "Focus on Genomics" boxes, iGenetics: A Molecular Approach reflects the increasing molecular emphasis in today's experimental study of genes while helping students develop problem-solving skills and an appreciation for classic experiments. Although molecular topics are presented first, instructors can assign the chapters in any sequence. Pedagogical features such as chapter-opening "Key Questions" and strategically placed "Keynotes" help students t...