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SQL in 24 Hours / 7th Edition
Sams Teach Yourself
2025 || Paperback || Ryan Stephens || Pearson
In just 24 lessons of one hour or less, Sams Teach Yourself SQL in 24 Hours helps you use SQL to build effective databases, efficiently retrieve data, and manage everything from performance to security. This Seventh Edition is thoroughly revised and reorganized for faster learning and a deeper understanding of modern SQL development. Based on standardized SQL throughout, it teaches using new sample code based on the free, easy-to-use Oracle Database Express (XE).
You'll find more hands-on exa...
Customer Relationship Management
2013 || Paperback || Ed Peelen e.a. || Pearson
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...
How to Write for University
Academic Writing for Success
2013 || Paperback || Kathleen McMillan e.a. || Pearson
Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow...
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Introduction to Behavioral Research Methods / 6th edition
Pearson New International Edition
2013 || Paperback || Mark Leary || Pearson
Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data.
Chapter...
Derivatives Markets
Pearson New International Edition
2013 || Paperback || Robert McDonald || Pearson
For courses in options, futures, and derivatives.
To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...
Quality Management for Organizational Excellence / 7th edition
Introduction to Total Quality
2013 || Paperback || David L. Goetsch e.a. || Pearson
For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...
Cultural Anthropology: A Global Perspective / 8th edition
Pearson New International Edition
2013 || Paperback || Raymond Scupin || Pearson
Societal Organization and Globalization in Cultural Anthropology Cultural Anthropology: A Global Perspective provides students with an introduction to cultural anthropology through a traditional holistic and integrative approach. Organized by societal type, this book's primary emphasis is on applied anthropology, with a strong coverage of globalization. Additionally, it emphasizes three unifying themes: 1) the diversity of human societies and cultural patterns the world over, 2) the similarit...
Elements of Ecology / 9th Global Edition
2015 || Paperback || Robert Smith e.a. || Pearson
Elements of Ecology, Ninth Edition continues to explain ecological processes clearly and concisely, with a greater emphasis on the relevance of ecology to everyday life and the human impact on ecosystems. This dramatically revised edition discusses issues of human ecology throughout the text and provides a greater variety of opportunities for students to learn, practice, and develop quantitative and analytical skills. Current research examples and other content updates are supported by more ...
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Optics / 5th Edition
2016 || Paperback || Eugene Hecht || Pearson
For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...
Developing Management Skills/ 9th edition (e-book)
2021 || E-book via Bookshelf || David Whetten e.a. || Pearson
Skills Development for Tomorrows managers
In its Ninth Edition, Developing Management Skills has become the standard in hands-on management learning. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way.
Updated for tomorrows managers, this text features contemporary examples, new skill assessments ...