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Arts and Culture: / 4th Edition
An Introduction to the Humanities : Pearson New International Edition
2013 || Paperback || Janetta Benton e.a. || Pearson
For an undergraduate introductory level course in humanities. An introduction to the world's major civilizations. This Fourth Edition is an introduction to the world's major civilizations-to their artistic achievements, their history, and their cultures.
Through an integrated approach to the humanities, Arts and Culture offers an opportunity to view works of art, read literature, and listen to music in historical and cultural contexts. In studying the humanities, we focus our attention on wor...
Linear Algebra / 3rd edition
Pearson New International Edition
2013 || Paperback || John B. Fraleigh e.a. || Pearson
Fraleigh and Beauregard's text is known for its clear presentation and writing style, mathematical appropriateness, and overall student usability. Its inclusion of calculus-related examples, true/false problems, section summaries, integrated applications, and coverage of Cn make it a superb text for the sophomore or junior-level linear algebra course. This Third Edition retains the features that have made it successful over the years, while addressing recent developments of how linear algebra...
Customer Relationship Management
2013 || Paperback || Ed Peelen e.a. || Pearson
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...
How to Write for University
Academic Writing for Success
Paperback || Kathleen McMillan e.a. || Pearson
Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow...
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Introduction to Behavioral Research Methods / 6th edition
Pearson New International Edition
2013 || Paperback || Mark Leary || Pearson
Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data.
Chapter...
Derivatives Markets
Pearson New International Edition
2013 || Paperback || Robert McDonald || Pearson
For courses in options, futures, and derivatives.
To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...
Quality Management for Organizational Excellence / 7th edition
Introduction to Total Quality
2013 || Paperback || David L. Goetsch e.a. || Pearson
For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...
Cultural Anthropology: A Global Perspective / 8th edition
Pearson New International Edition
2013 || Paperback || Raymond Scupin || Pearson
Societal Organization and Globalization in Cultural Anthropology Cultural Anthropology: A Global Perspective provides students with an introduction to cultural anthropology through a traditional holistic and integrative approach. Organized by societal type, this book's primary emphasis is on applied anthropology, with a strong coverage of globalization. Additionally, it emphasizes three unifying themes: 1) the diversity of human societies and cultural patterns the world over, 2) the similarit...
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Optoelectronics & Photonics: Principles & Practices / 2nd edition
International Edition
2013 || Paperback || Safa Kasap || Pearson
For one-semester, undergraduate-level courses in Optoelectronics and Photonics, in the departments of electrical engineering, engineering physics, and materials science and engineering. This text takes a fresh look at the enormous developments in electo-optic devices and associated materials-such as Pockels (Lithium Niobate) modulators.
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Physics for Scientists & Engineers with Modern Physics / 4th edition
Pearson New International Edition
2013 || Paperback || Douglas Giancoli || Pearson || ook als eBook
For the calculus-based General Physics course primarily taken by engineers and science majors (including physics majors). This long-awaited and extensive revision maintains Giancoli's reputation for creating carefully crafted, highly accurate and precise physics texts. Physics for Scientists and Engineers combines outstanding pedagogy with a clear and direct narrative and applications that draw the student into the physics.
The new edition also features an unrivaled suite of media and on-line...