Real-world examples, fascinating applications, and clear explanations, help students to understand the basics of learning and memory research.

With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage ...

Getting Down to the Business of Teaching Economics. Where economics gets down to business.

Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained gra...

Waldron 21st Century Chemistry promotes scientific literacy and helps students understand chemistry applications in everyday life. With an exceptionally clear and fresh writing style, Waldron engages non-science majors and provides a focus on environmental topics with Naturebox and Green Beat features. Recurring Themes help students remember fundamental, take-away ideas and concepts so they can apply their knowledge of chemistry as they make choices as consumers, voters and overall informed ...

The microeconomics text that moves students from understanding the basics of real economic principles to applying the powerful tools of economics analysis. You can't really learn theory until you try to apply it. Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson's Microeconomics bridges the gap between today's theory and practice.

A strong empirical dimension tests theory and successfully applies it. With carefully crafted features and vivid example...

Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles! Dave Nelson, Michael Cox, and new co-author Aaron Hoskins identify the most important principles of biochemistry and direct student attention to these with icons and resources targeted to each principle.

The 8th edition has been fully updated for focus, approachability, and up-to-dat...

Technical Communication prepares students to make the leap from writing in college to writing in a variety of workplace settings and contexts.

Proven advice for an evolving field Technical Communication prepares you to be a strong technical writer outside the classroom, giving you the tools to adapt to changing professional contexts. Full of clear, practical advice and real-world examples, the thirteenth edition shines a light on the challenges of writing in different contexts across a variet...

Empowering problem-solving and real-world decision-making with The Basic Practice of Statistics and Achieve.

Now available with Macmillan’s new online learning tool Achieve, the ninth edition of The Basic Practice of Statistics 9e teaches statistical thinking by guiding students through an investigative process of problem-solving with pedagogy designed to help students of all levels. Examples and exercises from a wide variety of topic areas use current, real data to provide students insight...

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course.

Signature storytelling reveals how economics play out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples will help students understand how economic concepts play out in o...

The authoritative reference written with a framework for understanding.

Lehninger Principles of Biochemistry 8e continues to help students navigate the complex discipline of biochemistry with a clear and coherent presentation. Renowned authors David Nelson, Michael Cox, and new co-author Aaron Hoskins have focused this eighth edition around the fundamental principles to help students understand and navigate the most important aspects of biochemistry.