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Resultaten (53)
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Influence: The Psychology of Persuasion / New and Expanded UK
2021 || Paperback || PhD Robert B Cialdini || HarperCollins
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...
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Customer Relationship Management
A Global Approach
2023 || Paperback || Samit Chakravorti || SAGE
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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The New Creatives
How AI changes the face of the creative industry
2023 || Paperback || Seema Sharma || BIS Publishers
How AI changes the face of the creative industry
Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.
The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes th...
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Trendsurfing (Engelse versie)
Innovating on Waves of Change
2023 || Paperback || Bert Van Thilborgh || Pelckmans || met inkijkexemplaar
In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological book, the author clarifies the techniques of trend analysis and positions them in a structural model. In addition, the book offers numerous tips and tricks that will help readers surf the waves of innovation, identify emerging trends and respond to them effectively.
Bert observes, quantifies, explains and i...
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Self-Marketing Tips
2023 || Paperback || Marleen Verkerk || Marleen Verkerk
Marketing yourself can be a challenging task, but it’s essential if you want to stand out in today’s competitive world. Marketing yourself is an ongoing process. It takes time, effort, and persistence, but the rewards can be significant. By following the tips in this book, you can build a strong personal brand and position yourself for success.
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The SAGE Handbook of Marketing Theory
2023 || Paperback || Maclaran || SAGE
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
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Principles of Marketing for a Digital Age / 2nd edition
2023 || Paperback || Tracy L. Tuten || SAGE
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
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WOW Worlds of Wonder
Experience Design for Curious People
2018 || Paperback || Erik Bär e.a. || BIS Publishers || met inkijkexemplaar
This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...
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Think Like an Adman, Don't Act Like One
2022 || Paperback || David Snellenberg || BIS Publishers
Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating ...
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Strategic Marketing
a handbook for innovative thinking!
Paperback || Gerbrand Rustenburg || Acco
The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key strategic marketing themes, which will allow the reader to contribute to an efficient strategic marketing policy. Knowledge and competencies are no longer enough to make the difference in today’s markets. Incisive and innovative thinking is the only way to secure sustainable advantage in the face of...