We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas an...

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

112 pages A4 format. Black and white. 203 exercises linked to the Ruslan 1 Russian course.

The Ruslan 2 course book (160 pages in full colour) continues the exciting Ruslan 1 story line with Ivan, Lyudmila, Peter and Vadim. There are 10 lessons with lively dialogues, clear grammar explanations, lots of reading, listening and writing exercises and language games for the classroom or for online training. Ruslan 2 takes you to a very good GCSE level, and is easily equivalent to the Council of Europe A2 standard.

1. This edition retains many features from the first edition, including: a concise structure with practical language; a focus on conversation, phonetics and characters at the elementary level; an emphasis on well-structured grammar and the unique features of Chinese characters; a vocabulary based teaching method；2. In Volume 1 of this edition, ”lesson” is changed into ”unit”, with each unit including three lessons; this allows a clearer structure and more concise texts. 3. Scaffoldi...

- Offers a comprehensible and complete definition of culture;

- clear connection between the solid theoretical framework, insightful models and practical solutions for real-world problems;

- with in-depth examination of Hofstede’scultural dimensions theory, the culture shock process and intercultural sensitivity.

Using a solid theoretical framework, the book Intercultural competences gives students insight into what culture actually entails. The book provides students sufficient tools to in...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For MBA-level managerial accounting courses. An essential tool for understanding how to make effective economicdecisions. In todayGÇÖs troubled economy, itGÇÖs important to show students howmanagerial decisions can affect business costs. Introduction toManagement Accounting helps to en...

The Ruslan 1 course book (176 pages, full colour) tells the story of Ivan, Lyudmila, Peter and Vadim in Moscow, as well as the "typical foreigner" whose escapades show up some of the misunderstandings that can occur when travelling in Russia. In the reading sections Igor is in Saint Petersburg.

There are 10 lessons with lively, humorous dialogues, clear grammar explanations, reading, listening and writing exercises, songs and poems for learners and language games for the classroom. Ruslan 1 ...