This book provides an introduction to community-based ethnography and other applied approaches to conducting qualitative research. It offers both a background in related theory and research, as well as hands-on activities and step-by-step guidelines.

Offers an introduction to the study of consumerism and consumption from a sociological perspective. The author examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior.

Continually praised for its conversational tone, personal examples, and helpful pedagogical tools, this book is organized around the modern ideas of progress, knowledge, and democracy.

This book leads the new researcher into the field by explaining the core concepts through theory, research and applied examples. This Fourth Edition now provides boxes that include real-world examples; new content on using social media, blogs, and doing research online; and more international examples.

With guidance especially pertinent to those specifically doing interviews with children as part of their research - including coverage of ethics, using participatory methods in formal settings, and choosing an interview style - this book provides both the theory and practical advice to ensure success