Resultaten (26)
Experiential Marketing
Integrated Theory & Strategic Application
2022 || Hardcover || Rose Leahy e.a. || SAGE
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
Wat je verkoopt ben je zelf
Waarom de beste reclame gratis is
2023 || Paperback || Erwin Wijman || Haystack
Probeer klanten niet om te praten, maar ga mét ze praten.
Vergeet dure advertenties, commercials en huizenhoge billboards. Klanten trek je aan door een persoonlijke relatie met ze op te bouwen, via sociale media, je website en in real life. Dat kost niets en levert veel meer op.
Wat je verkoopt ben je zelf is een eyeopener voor ondernemers en zzp’ers die bekend, bemind en zelfs begeerd willen worden zonder dat het geld kost. Met de strategieën en tips in dit boek kost reclame maken je al...
The Market Research Toolbox
A Concise Guide for Beginners
2015 || Paperback || McQuarrie || SAGE
An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.
Brand Management / Druk 2
2023 || Hardcover || Beverland || SAGE
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
Selling & Sales Management
2023 || Hardcover || Spiller || SAGE
A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today's role for sales data analytics.
Marketing Research: Planning, Process, Practice
2023 || Paperback || Benzo || SAGE
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.