In this fully revised Fourth Edition of Psychometrics: An Introduction, author R. Michael Furr centers his presentation around a conceptual understanding of psychometric core issues, such as scales, reliability, and validity. Focusing on purpose rather than procedure and the "why" rather than the "how to," this accessible book uses a wide variety of examples from behavioral science research so readers can see the importance of psychometric fundamentals in research.

By emphasizing concepts, lo...

Exploring Lifespan Development, Fourth Edition , the shorter, essentials version of Development Through the Lifespan , Seventh Edition, covers the same topics and contains the same number of chapters, but presents only the essential information, with an exceptionally strong emphasis on applications. Exploring Lifespan Development also includes all the great features Berk's texts are known for - an engaging writing style, exceptional multicultural and cross-cultural focus, rich examples, the m...

This book traces 17 ground-breaking studies by researchers such as Gage, Luria, Sperry, and Tulving to re-examine and reflect on their findings and engage in a lively discussion of the subsequent work that they have inspired.

This Fourth Edition provides the most comprehensive coverage of positive psychology's science and applications, presenting new frameworks for understanding positive emotions and human strengths, and exploring various positive conditions such as empathy, altruism, gratitude, attachment and love.

Written for undergraduates, this book will become crucial to any student wanting a key to unlock the world of child development, by ensuring they understand the main concepts in the discipline.

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

A comprehensive overview of the research, theory, application and current practices in the field of psychology for medicine and healthcare, covering topics from epigenetics to social determinants of health and transdiagnostic approaches to mental health and everything in between.

Using a conversational tone, the author speaks to the reader as a researcher when covering statistical theory, computation, and application, giving them the confidence to use statistics to summarize data and make decisions about behaviour.

An essential overview of theoretical issues in psychology with pedagogical features to help students identify key terms and concepts.

Methods in Psychological Research 4e is a pedagogically driven, interactive introduction to research methods in psychology, presented in a relaxed style to engage and motivate students from a variety of backgrounds and academic preparation.