This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Offering students the opportunity to determine and understand statistical analysis by first choosing the answers to basic design questions, readers will find that this hands-on book simplifies a complex research design into a few basic components.

A step-by-step guide to writing empirically focused research papers, this new introduction covers areas from formulating a hypothesis and doing pre-research, to managing both qualitative and quantitative data, through to preparing work for publication.

Constructing Social Research is an innovative text that can serve as an introduction to social research methods course, or as a capstone to an advanced course introducing a social scientific discipline. Rather than offer an inventory of data collection and analysis techniques, its primary goal is to show unity within the diversity of activities that are called social research.

Outlining the principles of research design, this second edition will help the reader think through the questions they need to ask before embarking on their research.

Introducing the theory and practice of conversation, discourse and document analysis, this book proves how useful these methods are in addressing key questions in the social sciences.

Packed with examples from across the social sciences, this book helps students and researchers alike in turning systematic reviews into recommendations for policy and practice.

This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA.