Concise and unintimidating, the fifth edition of this bestselling book is the only pragmatic, quick-start guide to the main theories, issues, and approaches to insider action research.

An approachable, holistic guide to qualitative inquiry across a wide range of interpretive perspectives, including thematic, narrative and arts-based types of inquiry, now with updated examples, a fresh text design and improved navigation.

Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.

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The first book on the market giving step-by-step guidance to students on how to do qualitative content analysis.

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This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers t...