An updated edition of a bestselling text that provides readers with a clear and comprehensive overview of methods for conducting management and business research.

Qualitative Data Collection Tools by Felice D. Billups is a new and unique supplementary text that will guide students and new researchers to design, develop, pilot, and employ qualitative tools in order to collect qualitative data.

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.

Helping the reader get to grips with theory and apply it to qualitative analysis, the authors introduce eight analytical approaches that are key to social science research.

This approachable introduction to doing data science in R provides step-by-step advice on using the tools and statistical methods to carry out data analysis. Introducing the fundamentals of data science and R before moving into more advanced topics like Multilevel Models and Probabilistic Modelling with Stan, it builds knowledge and skills gradually. This book: Focuses on providing practical guidance for all aspects, helping readers get to grips with the tools, software, and statistical me...

This book is a step-by-step introduction to doing qualitative research, supporting you through every milestone of your research project, no matter the type of data or research tools you use.