With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.

A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...