Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Health Psychology takes a truly international and critical biopsychosocial approach, providing students with a holistic understanding of health behaviour, culture and change. Thoroughly updated with the latest research, this comprehensive introduction to foundational and cutting-edge topics in health psychology gives you the tools you need to critically appraise theory and research, and to apply this knowledge to real-world public health issues.

Praised for its coverage of social justice, mac...

A clear favourite among students and lecturers, this bestselling book introduces the main theoretical models in a clear and accessible way before applying them to various stages of the life course. From infants to older adults, the author uses case studies and practice examples to bring social work methods, skills and principles to life.

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