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Resultaten (1953)

79,95
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Consumer Neuroscience

2017 || Hardcover || Moran Cerf e.a. || MIT Press

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...

17,99
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Moral AI

And How We Get There

2025 || Paperback || Jana Schaich Borg e.a. || Penguin Books Ltd

11,95
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Difficult Conversations

How to Discuss What Matters Most

2023 || Paperback || Bruce Patton e.a. || Penguin

What is a difficult conversation? Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend or neighbor, asking a difficult favor, apologizing. This book helps you to turn your difficult conversations into positive, problem-solving experiences.

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The Antisocial Network

The Major Motion Picture, Based on the Bestselling Novel Previously Published as the Antisocial Network

2023 || Paperback || Ben Mezrich || Veltman Distributie Import Books

This is definitive take on the wildest story of the year- the David-vs.-Goliath GameStop short squeeze, a tale of fortunes won and lost overnight that may end up changing Wall Street forever.

42,95
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The Sustainability Mindset Principles

A Guide to Developing a Mindset for a Better World

2020 || Paperback || Isabel Rimanoczy || Taylor & Francis

As we increase our awareness of the planetary challenges and how they intersect with the discipline or profession we choose to focus on, we have put our attention on the external forces and impacts. What remains untouched however is the set of beliefs, values, assumptions, mental processes, and paradigms that we hold and share: our mindset. But how do we change a mindset?This book is the first to introduce the 12 Principles for a Sustainability Mindset, presenting educators with a framework t...

60,95
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The Routledge Handbook of Hotel Chain Management / 1st edition

2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...

64,99
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Marketing Channel Strategy / Druk 9

An Omni-Channel Approach -International Student Edition

2025 || Paperback || Robert W. Palmatier e.a. || Taylor & Francis Group Limited

45,05
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Growth of the International Economy / 5th edition

1820-2015

2025 || Paperback || Michael Graff e.a. || Taylor & Francis

Kenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene. Beginning with the industrial revolution, the book charts the long nineteenth century, the i...

47,98
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The Fundamentals of Workplace Learning

Understanding How People Learn in Working Life

2010 || Paperback || Knud Illeris || Taylor & Francis

Fundamentals of Workplace Learning is a comprehensive guide to how people learn in the workplace, and the issues and challenges involved. Examining the essential aspects of workplace learning and unravelling the various influences which affect the success of work-based learners, Knud Illeris presents a holistic model to explain how diverse individuals can be encouraged and invited to learn at work. Approaching workplace learning from the perspective of learners as human beings, with complex s...

45,05
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Soil and Water Contamination / 2nd edition

2013 || Paperback || Marcel van der Perk || Taylor & Francis

Soil and Water Contamination, Second Edition gives a structured overview of transport and fate processes of environmental contaminants. Dealing with all topics essential for understanding and predicting contaminant patterns in soil, groundwater and surface water, it contributes to the formation of a solid basis for adequate soil and water pollution control and integrated catchment management. A unique feature of this work is that it does not treat water and soil pollution as independent proce...