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Resultaten (1619)
Flying Off Course
Airline Economics and Marketing
2023 || Paperback || Rigas Doganis || Taylor & Francis
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
morgen verzonden
Business Model Innovation / Druk 2
Concepts, Analysis, and Cases
2025 || Paperback || Allan Afuah || Taylor & Francis Group Limited
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
morgen verzonden
Human Resource Management in the Hospitality Industry / 10th edition
A Guide to Best Practice
2025 || Paperback || Michael J. (University of Brighton Boella e.a. || Taylor & Francis
Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce within the current business and social environment.
Since the ninth edition of this book there have been many significant developments in this field and this new edition has been completely revised and updated in the following ways: Extensivel...
The Practical Guide to Corporate Social Responsibility
Do the Right Thing
2016 || Paperback || Stephen Asbury e.a. || Taylor & Francis
Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as `Do the Right Thing', The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a busines...
Brand Psychology
The Art and Science of Building Strong Brands
2024 || Paperback || Laura Busche || Taylor & Francis Ltd
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
The Handbook of Climate Change Leadership in Organisations
Developing Leadership for the Age of Sustainability
2024 || Paperback || Doug (CSA Consulting MacKie || Taylor & Francis Ltd
Bringing together the foremost experts in climate change leadership, this book proposes models of how climate change leadership capabilities can be developed in organisations, and sets out the qualities and approaches needed by leaders to successfully develop and implement climate change mitigation and adaptation policies.
Digital Platforms and Transformation of Healthcare Organizations
Integrating Digital Platforms with Advanced IT Systems and Work Transformation
2024 || Paperback || Rajiv Kapur || Taylor & Francis Ltd
The goal of this book is to help health care organizations (HCOs) understand, prepare, implement, and leverage digital transformation. The book opines that, to be successful, digital transformation must be led, and supported, by senior management.
morgen verzonden
Strategic International Marketing / Druk 2
Strategy Development and Implementation
2025 || Paperback || Carl Arthur Solberg e.a. || Taylor & Francis Group Limited
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
Strategy Discovery
Achieving Business Resilience, Engagement and Performance
2023 || Paperback || Graham Kenny || Taylor & Francis Ltd
Personal, useful, actionable, and grounded in research, this book will shift your thinking from ‘strategy development’ to ‘strategy discovery’ to enable you to deal with today’s business challenges, engage your staff, and boost your business performance.
Digital Business Strategy
Content, Context and Cases
2025 || Paperback || Anders (Vaxjo University Pehrsson || Taylor & Francis Ltd
Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors.
