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Resultaten (1619)
Marketing: An Introduction / 15th Global Edition
2022 || Paperback || Gary Armstrong e.a. || Pearson || ook als eBook
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...
Auditing and Assurance Services / 18th edition
2023 || Paperback || Alvin Arens e.a. || Pearson
Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making process—whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing environment, such as the United Kingdom's Financial Reporting Council highlighting a lack of s...
morgen verzonden
Operations Strategy / 7th edition
2025 || Paperback || Nigel Slack e.a. || Pearson
Operations Management, 11th edition is a best-seller in the field of operations studies, offering the most up-to-date case studies, with an emphasis on the social, ethical, and environmental issues of operations. With its clear structure and accessible content, this edition will help students appreciate what is happening within and organisation.
The Strategy Book:
How To Think And Act Strategically To Deliver Outstanding Results
2024 || Paperback || Max Mckeown || Pearson
Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it.
From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy ...
Digital Business and E-commerce / 8th edition
2024 || Paperback || Dave Chaffey e.a. || Pearson
Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.
Cryptocurrency Risk and Governance Challenges
2024 || Paperback || Marizah (Edinburgh Napier University Minhat e.a. || Taylor & Francis Ltd
This book provides an interdisciplinary critical perspective regarding risk, uncertainty, and governance challenges of cryptocurrencies.
Leading Primary Care
Tales from the Leadership Hikers
2024 || Paperback || Amar (Former General Practitioner and Associate Postgraduate Dean Rughani e.a. || Taylor & Francis Ltd
This new book of leadership narratives fleshes out the reality of working to achieve change in primary care and will be relevant to a wide primary care audience, empowering both clinicians and non-clinicians to recognize and use their leadership qualities.
morgen verzonden
The Lean CFO
Architect of the Lean Management Accounting System
2024 || Paperback || Nicholas S. Katko || Taylor & Francis Group Limited
This book is not about debits, credits, or accounting theory. Instead, it describes how a chief financial officer (CFO) becomes a Lean CFO by leading a company in developing and deploying a Lean management system. The finance team, business executives, and Lean leaders will all benefit from its forward-thinking improvement approach.
Resourcing the Start-up Business / 2nd edition
Creating Dynamic Entrepreneurial Learning Capabilities
2022 || Paperback || Oswald Jones e.a. || Taylor & Francis
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity de...
morgen verzonden
Surrounded by Idiots Revised & Expanded Edition
The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
2025 || Paperback || Thomas Erikson || Macmillan USA
