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Resultaten (1615)

75,95
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Oxford IB Diploma Programme: Business Management Course Companion

Course Companion

2021 || Paperback || Martin Mwenda Muchena e.a. || Oxford University Press

Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.

73,95
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Strategic Marketing / 4th edition

Creating Competitive Advantage

2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

18,95
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Influence:

The Psychology of Persuasion / New and Expanded UK

2021 || Paperback || Robert B. Cialdini || HarperCollins

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

18,99
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Positioning: The Battle for Your Mind

The battle for your mind. How to be seen and heard in the overcrowded marketplace

2001 || Paperback || Al Ries e.a. || McGraw-Hill

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

2008 || Paperback || Peter Montoya e.a. || McGraw-Hill

The international bestseller--now updatedfor an even bigger, brand-savvy market

19,99
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How to Win Friends and Influence People

2024 || Paperback || Dale Carnegie || Van Ditmar Boeken B.V.

Offering practical advice and techniques, this book helps you to learn how to get out of a mental rut and make life more rewarding. It supports you to turn your relationships around and improve your interactions with everyone in your life.

13,43
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Creating Magic

10 Common Sense Leadership Strategies from a Life at Disney

2024 || Paperback || Lee Cockerell || Ebury Publishing

Combining business wisdom with insightful and entertaining stories, this book shows us how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.

17,99
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What You Do Is Who You Are

How Top Leaders Create a Winning Culture

2025 || Paperback || Ben Horowitz || HarperCollins Publishers

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times.

27,00
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Principles of Sustainable Business

Frameworks for Corporate Action on the SDGs

2022 || Paperback || Rob van Tulder e.a. || Taylor & Francis

An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.

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The Fundraising Reader

2025 || Paperback || Beth (University of Kent Breeze e.a. || Taylor & Francis Group Limited

The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, covers key concepts, principles and debates.