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Resultaten (1606)
The Copywriter's Handbook (4th Edition)
A Step-By-Step Guide to Writing Copy that Sells
2020 || Paperback || Robert Bly || St Martin's Press
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.
morgen verzonden
Business Driven Technology
2017 || Paperback || Paige Baltzan || McGraw-Hill
Business Driven Technology 7e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 7e offers flexibility to customize according to your needs and the course and student needs by covering essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and the technology plug-ins. Plug-ins are fully developed modules of text that include student learning outcomes, case st...
A First Look at Communication Theory ISE / 11th edition
2022 || Paperback || Em Griffin e.a. || McGraw-Hill
The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own live...
morgen verzonden
One Page Business Strategy, The
Streamline Your Business Plan in Four Simple Steps
2025 || Paperback || Marc Van Eck e.a. || Pearson Benelux B.V.
Translation of the author's Business plan op 1 A4.
Fashion Media
Past and Present
2018 || Paperback || Djurdja Bartlett e.a. || Bloomsbury Academic
The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field.
Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and ...
morgen verzonden
How to Make Work Not Suck
Honest Advice for People with Jobs
2025 || Paperback || Carina Maggar || BIS Publishers BV
In this straight-talking guide to the real world of work, discover over 120 irreverent, unusual but always useful insights for anyone who wants to reach their career goals and be better at what they do. Full of genuinely helpful advice that everyone wishes they'd been given on their first day.
morgen verzonden
An Introduction to Systems Psychodynamics
Consultancy Research and Training
2025 || Paperback || David Lawlor e.a. || Taylor & Francis Group Limited
This book provides an introduction to systems psychodynamic theory and its application to organisational consultancy, research and training, outlining systems dynamics methods and their historical and theoretical developments.
Sustainable Management
A Complete Guide for Faculty and Students
2024 || Paperback || Petra Molthan-Hill || Taylor & Francis
Sustainable Management: The Complete Guide to Principles and Practice is both a core textbook, and a guide for teachers in one convenient volume.
morgen verzonden
Managing People in Sport Organizations / Druk 3
A Strategic Human Resource Management Perspective
2025 || Paperback || Tracy (RMIT University Taylor e.a. || Taylor & Francis Group Limited
Now in a fully revised and updated third edition, Managing People in Sport Organizations is a comprehensive introduction to the theory and practice of managing people within a strategic framework.
morgen verzonden
Gen Z in Work
A Practical Guide to Engaging Employees Across the Generations
2025 || Paperback || Karina Ochis || Taylor & Francis Group Limited
This concise and clear book provides actionable solutions to every manager’s and leader’s newest problem: How to work effectively with Gen Z employees.
