Loek Dijkman: 'Tijdens het schrijven van de verhalen in deze bundel heb ik gemerkt dat ik met het omslaan van elke bladzijde als het ware een bladzijde van mijn eigen leven omsloeg. Bladzijden uit de schoolperiode en daarna over mijn werkzame periode. Werk in en buiten ondernemingen. Betaald en onbetaald werk. Om een beter inzicht te geven wie ik ben en wat ik deed, vertel ik eerst iets over mijzelf. Over hoe anderen over mij denken gaat het boekje ‘Loek Dijkman’ dat in 2013 ter gelegenhe...

This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.

It also greatly emphasises cultural literacy and gives stu...

Management accounting has been the basic toolbox in business administration for decades. Today it is an integral part of all curricula in business education and no student can afford not to be familiar with its basic concepts and instruments.

Hoe graag we het misschien ook willen: we kunnen

niet meer terug naar de ‘zorgeloze’ tijd dat je baan,

je relatie, je kinderen en je pensioen het levenspad

voor je uittekenden. En kritisch nadenken een luxeverschijnsel

was voor een kleine groep bevoorrechten.

Dankzij de digitale revolutie zijn we allemaal, al

of niet bewust, volop deelnemer geworden aan een

wereldomspannend netwerk, juist ja, het internet.

Sluiten we onze ogen daarvoor en leven we door in

de kunstmatige zekerheden van wel...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.

Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global ...

Understanding Social Enterprise explores the growth of social enterprise and entrepreneurship, it's popularity, global impact, and sustainability. The 3rd edition includes new case studies and updates to literature, research, policy and legal references.

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was `surrounded by idiots', communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people.