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Resourcing the Start-up Business
Creating Dynamic Entrepreneurial Learning Capabilities
2023 || Paperback || Oswald Jones e.a. || Taylor & Francis
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity de...
The Goal
A Process of Ongoing Improvement
2023 || Paperback || Eliyahu M. Goldratt e.a. || Taylor & Francis
Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a 'guru to industry' and by Businessweek as a 'genius'. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors.
Strategic Marketing Planning / 2nd edition
A Step-by-Step Approach
2023 || Paperback || Karel Jan Alsem || Taylor & Francis
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
Organizations in Action
Social Science Bases of Administrative Theory
2023 || Paperback || James D. Thompson || Taylor & Francis
Organizations act, but what determines how and when they will act? There is precedent for believing that the organization is but an extension of one or a few people, but this is a deceptively simplified approach and, in reality, makes any generalization in organizational theory enormously difficult
Sustainable Business
Key Issues
2023 || Paperback || Helen Kopnina || Taylor & Francis
This is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions. This textbook is essential reading for students of business, management and sustainability courses. This new edition is updated throughout, and contains an additional chapter on the circular economy.