'How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like to learn and understand design more in-dep...

Design, Play, Change is a game and a book providing 36 design methods that will help shift the creative process of the users and help them work collaboratively to overcome problems they face.

This book is designed for those looking to enter into the world of design thinking, the easy-to-follow game format making this an accessible, light-hearted, yet powerful place to begin. Balancing a detailed knowledge of the field with design methods that bring out creative ways of thinking, the book is a...

The Impact Plan is a detailed decision-making framework that guides industry professionals and academics to quickly assess the future impact of their creative projects.

While formulated with designers in mind, the method elaborated within this book will help industry and academia professionals cycle through potential contexts and project influences in order to determine the impact these may have on both the individual and humanity. Moving through the fundamentals of decision-making and impact...

Aan de hand van 32 unieke voedsel-'çhallenges' verspreid over 22 hoofdstukken, word je op een speelse manier uitgedaagd om anders naar jouw eten te kijken.

Veel mensen denken dat eten alleen maar gaat over lekker koken, diëten of over duurzaamheid. Maar uiteindelijk komt het erop neer dat eten over jou gaat. Alleen jìj kan besluiten dat je die wilde aardbei plukt en in je mond stopt - en het daarmee eten maakt.

LICK IT is een gids. Een boek dat je mee op reis neemt om de magische en creati...

As creative people, we have ideas. Some of us have many ideas, others have really good ones, and most of us have many really good ideas. But most of these never see the light of day. Why? If you ask a creative person, the answer will always revolve around time. We simply need time to execute an idea (and do it well)—more time than we have.

Don’t Read This Book focuses on how to make choices about everything you do in your daily creative practice and life. The book follows the ‘To Don’...

Connecting is an homage to our creative forces. Each page is an illustrative example designed to enlighten, illuminate, challenge and provoke. You can start anywhere, dip in and out or read it end to end. Drawing on isghts from neuroscience and psychology; Connecting will explore the paradoxical aspects of our emotional experiences that fuel our creativity. These ideas will come to life through a visually immersive experience that will connect you to your creativity and help you live a deeper...

The Brand Vision Cards are a brand building tool for visionary and strategic thinking designed to spark ideas and aid clarity. It is a playful and intuitive thinking tool designed to help you explore, discuss and identify all the vital ingredients that you will need to define your vision.

The 250 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your Actions: what you will be known for and the Emotions: you aim t...

Whatever kind of creative person you are, this thought experiment game will get you out of your comfort zone. How? It stimulates creativity through limitations. Boundaries push you to think beyond the usual solutions and send you in different directions. That’s exactly how you end up with unexpected and extraordinary ideas.

How to play

Take three 'DO' cards that define a unique imaginary project. You need to come up with a solution for this project. But you also receive three 'DON'T' cards,...

Creativity+ is designed to be interactive and as creative as its premise. It is a book, toolkit and a philosophy that teaches you how to infuse creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition. It is divided into the four phases of innovation: Vision, Discovery, Ideation and Momentum. In each phase, the reader is provided with the Mindset (attitudes), Skillset (knowledge), Toolset (techniques) and a supporting Case Study that gives a ...

Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept? En hoe maak je deze toegevoegde waarde zichtbaar, voelbaar en herkenbaar?

Het is voor het creëren van onderscheidend vermogen van belang dat ontwerpers rekening houden met de verwerking van het concept door de eindgebruiker. Hierbij speelt design een belangrijke rol. Dit boek geeft...