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Groepsfitness in Nederland
2018 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
In de Nederlandse fitness sector traint naar schatting 50% van de leden (ook) in groepsverband. Zo ongeveer 30% neemt alleen deel aan groepslessen onder begeleiding van een instructeur. Veel andere informatie over dit prachtige vakgebied ontbreekt helaas. Zie hier een van de motieven om een eerste rapportage over omvang, kengetallen en ontwikkelingen in het segment groepsfitness te publiceren.
Het doel van dit boek is drieledig. In eerste instantie inzicht krijgen in de historie, omvang en i...
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Group Fitness in Europe
2020 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
Group Fitness in Europe
In 2012, EuropeActive started to systematically conduct research on multiple topics in the
health and fitness sector. The first publication in this series was the book titled The state of
research in the global fitness industry. This publication was based on a systematic search and
review, summarising 5,348 studies in total.
In 2018, the most comprehensive study on personal training in Europe was published by
EuropeActive and Edelhelfer (Gronau and Titze, 2018). This s...
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Member retention in fitnessclubs
practical retention tools for managers
2015 || Hardcover || Jan Middelkamp e.a. || Redbox B.V. || met inkijkexemplaar
Member retention is one of the most important topics in the global fitness industry for decades. On the 138 pages of this hard cover and full colour book, retention of members in fitnessclubs is discussed from a research, management and practical perspective. The book reviews many studies. Most of the content is dedicated to practical tools, which can be used by managers of fitnessclubs.
This publication is divided in three parts. The first part analyzes member retention from two perspectives...
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Fitness Markt & Trend Rapport 2018 - 2020
De Nederlandse Fitness Sector in Beeld
2019 || Hardcover || Peter Wolfhagen e.a. || BlackBoxPublishers
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Management in de fitnessbranche
2020 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
Management in fitnessclubs
In de afgelopen periode zijn vijf publicaties verschenen over de Nederlandse fitnessbranche. Dit zijn onder meer twee Trend en Markt rapporten. Daarnaast werd het boek Personal Training in Nederland gepubliceerd, gevolgd door Groepsfitness in Nederland. En medio 2019 werd een specifiek markt rapport over de Boutique sector afgerond.
Hiermee wordt stap voor stap een puzzel gelegd van belangrijke onderdelen in de Nederlandse fitness sector. Een
groep die nog ontbreekt...
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Marketing and Sales in the Fitness sector
by EuropeActive
2019 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
Between 2007 and 2017, the European fitness market grew in volume from 36 to 60 million
members which was a whopping growth of 67% in a decade. The biggest changes impacting the sector are: The rise of low cost, internationalisation of suppliers and health club chains, the acceptance of fitness as mainstream physical activity or sport, the arrival of boutiques studios, the impact of advanced technology in equipment and management systems, the invention of apps and wearables and the increased p...
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Boutique Markt & Trend Rapport
De Nederlandse Boutique Fitness Sector in Beeld
2019 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
De fitnessbranche in Nederland ontwikkelt zich snel.
De sector groeit nog steeds en kent een veelheid aan trends.De groei van boutique fitness studio's is de belangrijkste van de laatste jaren. Deze kleinschalige studio's zijn al geruime tijd aanwezig in Nederland, maar kregen de laatste jaren steeds meer een eigen profiel en positie.
Dit rapport komt tot stand door verschillende soorten onderzoek. Allereerst is er literatuuronderzoek gedaan naar bestaande marktinformatie en trends binnen bout...
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The transtheoretical model of behaviour change and exercise behaviour in fitness clubs
Paperback || Jan Middelkamp || BlackBoxPublishers || met inkijkexemplaar
An overwhelming amount of studies have demonstrated that exercise is beneficial for health. Exercise is medicine! But do people take the medicine? And for how long? How can exercise behaviour be increased? This thesis focusses on exercise behaviour which contains planned, structured, repetitive bodily movements with the intention to improve or maintain (physical) fitness or health. The trans theoretical model of behaviour change (TTM) is often used to understand changes in health related be...
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Build your Business
For fitness, health and sport professionals
Hardcover || Jan Middelkamp || BlackBoxPublishers || met inkijkexemplaar
Many professionals in several sectors start out as trainers in paid employment, but eventually work as self-employed entrepreneurs. Whatever form you choose, it is not only about training, coaching, teaching or supporting clients. As a professional you also have to work on building your own business. When it comes to your business, topics like financial management, marketing and sales, but also legal issues are important. In this book, 10 main topics are presented and discussed, including mul...
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Human capital
In the fitness and active leisure sector
2018 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
HUMAN CAPITAL
IN THE FITNESS and ACTIVE LEISURE SECTOR
Human capital is defined in multiple ways, for example the skills the labour force possesses and is regarded as a resource or asset. In most definitions it encompasses the notion that there are investments in people (e.g. education, training, development), and that these investments increase an individual's productivity, as well as the collective productivity and uniqueness of a company or group of people.
The fitness sector has grown tre...