Intended for both students and practitioners in public administration who want to communicate more effectively with a variety of audiences, this book offers clear, easy-to-understand guidelines on how to write more clearly, concisely, and coherently, as well as correctly. It covers the basics of good English and applies those basics to general forms (such as memos, letters, and e-mails) and more specific forms (such as newsletters, proposals, budget justifications, and rules) used in the publ...

This bestselling textbook, now fully updated, introduces students, researchers and practitioners to the fast-developing discipline of Interpreting Studies. It covers interpreting in all its varied forms, from international conference to community-based settings, in both spoken and signed modalities.

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.

This book positions qualitative analysis as an ongoing process occurring over the life cycle of a project. It pays attention to the research proposal and the decisions taken early on in the research design that influence the analysis, such as the use of theory, sampling and data collection.

This book deals with syntax in three dimensions: in part I with the history of grammatical theory, in part II with synchronic aspects of Present-Day English, and in part III with diachronic aspects of English. The most prominent linguistic terms and phenomena are discussed in their historical context and are taken up again in the synchronic and diachronic parts. In this way they can be viewed from different perspectives.

At the end of each chapter a summary and recommendations for further rea...

An enthusiastic and practical approach to language learning. A riveting and valuable combination of David Crystal's language expertise and Geoff Barton's sound, practical classroom experience. Essential reference for every student working towards GCSE and Standard Grade.

The best value for beginning college writers

Beginning college writers come from a wide range of backgrounds. For many, academic reading and writing skills are ones they must learn and practice. Enter Rules for Writers. Comprehensive and easy to use, this book provides students with all of the support they need--accessible explanations of writing and grammar topics, step-by-step advice for writing and doing research, class-tested examples and models, and opportunities to practice and build th...

A new edition of the ground-breaking undergraduate textbook on modern Standard English grammar, now reorganised to align fully with the award-winning reference work, The Cambridge Grammar of the English Language. This edition has been rewritten in an easy-to-read conversational style with a minimum of technical and theoretical terminology.

This highly international handbook addresses the most significant research themes, methodological approaches and debates about social media. Leading scholars provide a range of disciplinary perspectives.

Optimization is an important tool used in decision science and for the analysis of physical systems used in engineering. It begins with very simple ideas progressing through more complicated concepts, concentrating on methods for both unconstrained and constrained optimization.