Provides a unified framework for both single-level and multilevel modeling of ordinal categorical data

This book provides practical step-by-step guidance for doing grounded theory (GT) using the classic approach articulated by Barney Glaser.

Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.

Helping students to successfully visualise SEM by drawing on the graphical interface of EQS and providing plenty of screenshots throughout, this book assumes no prior statistical knowledge and includes practical assistance to encourage students to feel confident about using SEM for their research project.

This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.

Taking the reader step-by-step through the intricacies, theory and practice of regression analysis, Damodar N. Gujarati uses a clear style that doesn't overwhelm the reader with abstract mathematics.

A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today.

Helps students and researchers to understand the ideas and methods behind the successful collection of qualitative, quantitative and mixed data sets in transparent, scientific ways.

Explains the basic ideas behind the statistics as clearly and briefly as possible, showing that the basics of statistics are something that virtually everyone can handle with a bit of time and effort.