This book provides an introduction to community-based ethnography and other applied approaches to conducting qualitative research. It offers both a background in related theory and research, as well as hands-on activities and step-by-step guidelines.

Offers an introduction to the study of consumerism and consumption from a sociological perspective. The author examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior.

Provides readers with effective methods for evaluating health programs and offers expert guidance for collaborating with stakeholders involved in the process.

Offers a fresh and creative approach to the research process based on author James V. Spickard's decades of teaching experience.

Addressing the immensely important topic of research credibility, Raymond Hubbard's work proposes that we must treat such information with a healthy dose of scepticism.

Covering theoretical foundations and practical applications, this book introduces the reader to PCP in its entirety and will be instrumental in helping them to do unbiased, rich interpretative, constructivist research

A seminal study from a major name in sociology. Ulrich Brockling explores how the contemporary call for entrepreneurship leads to permanent 'over-challenging', exacerbates feelings of powerlessness and generates unbounded anger. We are promised that the most capable will reap the most success, but no amount of effort can remove the risk of failure.

In the first book in English to cover this important area, readers are introduced to the methodology, principles and practice of Problem-Centred Interviewing.

A concise and student-friendly companion to a subject that's central to sociology degrees, and yet can often seem dense and impenetrable to undergraduates approaching the classics for the first time.

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.