Helping researchers progress to doing more complex qualitative research, this book is grounded in theory and takes the reader beyond a 'tick box' approach to methods

Providing readers with non-technical and applied explanations of both conceptual and practical aspects of sampling, this book covers the changing technology landscape of survey research and big data.

In covering both traditional and newer approaches, and presenting them alongside each other, and by consistently referring to two data sets throughout, this book provides students with a brand-new way of understanding methods and a tool with which they can think about their own research.