In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Examines humanities and social sciences around the idea of postmodernism. This book leads the reader on an exhilarating tour encompassing the end of Marxism, the enchantment of fashion, symbolism about sex and the body, and the relations between economic exchange and death.

Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events

This cutting-edge overview explores big data and the related topic of computer code, examining the implications for education and schooling for today and the near future.

This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.

A much needed retrospective and prospective look at how GIS technology influences and is influenced by today's post-industrial society.

Using real research on antisocial behaviours such as cyberbullying, prejudice and discrimination, this text helps readers across the social sciences to understand the underlying theory behind statistical methods.

The Data Gaze is concerned with understanding how data-led, data-driven and data-reliant forms of capitalism pervade organisational and everyday life.

Now updated to cover latest versions and featuring instructions for both Mac and Windows users, this book is still the go-to source of support for getting to grips with qualitative data analysis using ATLAS.ti.