Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Growth Mindsets are recognized as a powerful teaching and learning tool in the UK and this book offers clear guidance that is backed up by research and avoids quick fixes or suggestions with little evidence base. The text will appeal to teachers as a pragmatic and trusted guide to a well-known strategy proven to enhance learning.

Pre-empt any student anxiety about their maths skills ahead of their forthcoming statistics module with this hands-on workbook. Packed with clear explanations, real-world examples and practical exercises it gives them all the necessary maths skills to tackle statistics with confidence.

A comprehensive overview of the research, theory, application and current practices in the field of psychology for medicine and healthcare, covering topics from epigenetics to social determinants of health and transdiagnostic approaches to mental health and everything in between.

Using a conversational tone, the author speaks to the reader as a researcher when covering statistical theory, computation, and application, giving them the confidence to use statistics to summarize data and make decisions about behaviour.

A step-by-step guide on how to undertake each stage of the psychosocial assessment process in practice.

An essential overview of theoretical issues in psychology with pedagogical features to help students identify key terms and concepts.

Written by experts with firsthand experience in applying for and getting grants, this guide shows how to build a successful grant proposal. It provides advice on planning, executing, submitting, and revising grant proposals in order to maximize their chances of success.

Providing a view of psychology's interaction with culture and society in different periods beginning in the ancient times and stretching through the Middle Ages and the modern period to the millennium and without reducing the discussion of both contemporary and classic themes and theories, this book endorses an approach to psychological knowledge.

This book introduces 15 foundational studies in cognitive psychology, inviting you to consider the limitations and lasting impact of these studies on the field. This second edition has been updated with the most recent research.