Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Growth Mindsets are recognized as a powerful teaching and learning tool in the UK and this book offers clear guidance that is backed up by research and avoids quick fixes or suggestions with little evidence base. The text will appeal to teachers as a pragmatic and trusted guide to a well-known strategy proven to enhance learning.

A comprehensive overview of the research, theory, application and current practices in the field of psychology for medicine and healthcare, covering topics from epigenetics to social determinants of health and transdiagnostic approaches to mental health and everything in between.

Using a conversational tone, the author speaks to the reader as a researcher when covering statistical theory, computation, and application, giving them the confidence to use statistics to summarize data and make decisions about behaviour.

An essential overview of theoretical issues in psychology with pedagogical features to help students identify key terms and concepts.

This book will help students demonstrate a thorough understanding of the history of psychology, as well as the subject's complex theoretical and sometimes controversial philosophical foundations.

Written by experts with firsthand experience in applying for and getting grants, this guide shows how to build a successful grant proposal. It provides advice on planning, executing, submitting, and revising grant proposals in order to maximize their chances of success.

A comprehensive introduction to Transactional Analysis theory, practice and evidence-base. It provides a step by step manual to the competencies and skills needed across the therapy process, and a guide to working with a variety of client issues.

This book introduces 15 foundational studies in cognitive psychology, inviting you to consider the limitations and lasting impact of these studies on the field. This second edition has been updated with the most recent research.

Methods in Psychological Research 4e is a pedagogically driven, interactive introduction to research methods in psychology, presented in a relaxed style to engage and motivate students from a variety of backgrounds and academic preparation.