This Fourth Edition provides the most comprehensive coverage of positive psychology's science and applications, presenting new frameworks for understanding positive emotions and human strengths, and exploring various positive conditions such as empathy, altruism, gratitude, attachment and love.

Written for undergraduates, this book will become crucial to any student wanting a key to unlock the world of child development, by ensuring they understand the main concepts in the discipline.

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Growth Mindsets are recognized as a powerful teaching and learning tool in the UK and this book offers clear guidance that is backed up by research and avoids quick fixes or suggestions with little evidence base. The text will appeal to teachers as a pragmatic and trusted guide to a well-known strategy proven to enhance learning.

A comprehensive overview of the research, theory, application and current practices in the field of psychology for medicine and healthcare, covering topics from epigenetics to social determinants of health and transdiagnostic approaches to mental health and everything in between.

This book traces 17 ground-breaking studies by researchers such as Gage, Luria, Sperry, and Tulving to re-examine and reflect on their findings and engage in a lively discussion of the subsequent work that they have inspired.

A step-by-step guide on how to undertake each stage of the psychosocial assessment process in practice.

Discover how cognitive psychology applies to real-world problems through engaging case studies that make complex theories and concepts accessible and relevant to everyday life.

A bestselling introduction to psychodynamic theory and practice, applied across the counselling process beginning – middle – end.

With the latest theory and research, this book provides a multidimensional model of how positive psychology can be applied in far-ranging contexts such as society, religion, the classroom and the workplace.