The first trade paperback edition of the classic guide to conquering the fears and worries that prevent individuals from living full and happy lives offers practical advice on how to eliminate business and financial anxieties, turn criticism into an advantage, avoid fatigue, and more. Reprint. 25,00

Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data.

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It pays to be persuasive. From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want. Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost ...

Help your students stay up to date with the latest theories and research findings in Psychology. Psychology, 7th edition brings together classic and contemporary theories and applications. This new edition introduces updated and new material to expand student learning, including interviews with leading practitioners and researchers in the field.

An introduction to how we know what we know about the mind

Cognitive Psychology 9th edition takes students to the forefront of the field and introduces them to key discoveries of cognitive psychology. With accessible and clear explanations, Anderson shows students how mental processes are investigated and how we know what we know about the mind. Experimental data, sample stimuli, brain images, and research tasks woven throughout the text give students a real understanding of how research is c...

Think critically, consider diverse perspectives, and improve your everyday life.

Best-selling authors David Myers' and Nathan DeWall’s briefest introduction to psychology speaks to all students, with no assumptions made in the vocabulary, examples, or presentation. The manageable and effective chapters help students apply psychological concepts to their own lives in meaningful and engaging ways.

The third edition of Memory provides students with the most comprehensive introduction to the study of human memory and its applications in the field. Written by three leading experts, this bestselling textbook delivers an authoritative and accessible overview of key topic areas. Each chapter combines breadth of content coverage with a wealth of relevant practical examples, whilst the engaging writing style invites the reader to share the authors' fascination with the exploration of memory th...

Widely considered to be the most comprehensive and accessible textbook in the field of Cognitive Psychology Emphasis on applied cognition with 'in the real world' case studies and examples. Comprehensive companion website including access to Primal Pictures' interactive 3D atlas of the brain, test simulations of key experiments, multiple choice questions, glossary flashcards and instructor PowerPoint slides. Simple, clear pedagogy in every chapter to highlight key terms, case studies and furt...