Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...

Financial Management for Public, Health, and Not-for-Profit Organizations provides students with a comprehensive yet practical introduction to the financial decision-making and management skills required of students and practitioners in the public, health, and not-for-profit sectors.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Financial Times and Economist Book of the Year

Meet the billionaire traders who supply the world with oil, metal and food.

You've probably never heard of them.

They wield unimaginable political and economic power.

And, like it or not, you're one of their customers.

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'Shows how much money and global influence is concentrated in the hands of a tiny group . . . Remarkable . . . As the authors roam from oilfield to w...

Fifty years ago, people in leafy North London and people in working-class Northern towns could vote for a Labour party that broadly encompassed all of their interests. Today their priorities are poles apart. In this groundbreaking and timely book, Goodhart shows us how people have come to be divided into two camps: the 'Anywheres', who have 'achieved' identities, derived from their careers and education, and 'Somewheres', who get their identity from a sense of place and from the people around...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in international economics, international finance, andinternational trade. A balanced, global approach to economic theory and policyapplications

International Economics: Theory and Policy providesengaging, balanced coverage of the key concepts and practical applicatio...

Starting from the observation that the European Union now possesses many of the attributes of modern political systems, Hix and Høyland take an innovative approach to analysing, researching and teaching the EU. Using the general theories of political science to understand how the EU works, this text covers each of the main processes in the EU political system - executive, legislative and judicial politics, public opinion, interest groups and democracy, and regulatory, monetary and foreign po...

The trusted series of workbooks by Philip H. Pollock III and Barry C. Edwards continues with A Microsoft Excel (R)Companion to Political Analysis. In this new guide, students dive headfirst into actual political data from all major subfields working with the ubiquitous Excel software.

Political Behavior of the American Electorate, Fifteenth Edition, attempts to answer this question by interpreting data from the most recent American National Election Study to provide a thorough analysis of the 2020 elections and the current American political behavior.

Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects.

A multi-perspective approach (political elites,...

A vital tool for any policy writer or analyst, Public Policy Writing That Matters is a book for everyone passionate about using writing to effect real and lasting change.