It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a uni...

The definitive study of the work of KAWS, one of the most influential and much-loved forces in contemporary art and culture

The first publication dedicated to artists' zines in North America, a revelatory exploration of an unexamined but thriving aesthetic practice

This text provides a clear introduction to the business of tourism as well as discussing the key issues facing the tourism industry such as Brexit, Covid-19 and sustainability.

A cornerstone of art history - in a compact yet readable format and with a new preface by the author's granddaughter

Written for the non-mathematician and free of unexplained technical jargon, Applied Statistics: Business and Management Research provides a user-friendly introduction to the field of applied statistics and data analysis.

This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its ...

Capitalism has gone astray. Today we face ecological exhaustion, persistent inequality, financialization, stress on communities, short-termism, and new power concentrations.

An avalanche of new economic thinking and a reorientation of European values show the way toward a different economy. A new perspective is necessary if we want to implement the Sustainable Development Goals and if we consider our planet as ‘Our Common Home,’ for present and future generations.

This book argues that ...

An indispensable guide to creative success by the original Mad Man, George Lois.

Covering all the essential topics found in planning texts, guidelines and templates, this book provides insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed.